Round table
Creating value differently: the key role of direct sourcing in tea
June 15, 2025 at 10:30:00 AM
French
A fascinating discussion between professionals who are directly sourcing and creating value in a rapidly changing sector.
Featuring Célia Gerthoffert of Retour des Montagnes Jaunes, Julien Monnet of Kancha, and Leo Dugué Perrin of Palais des Thés.
Roundtable Discussion — Creating Value Differently: The Key Role of Direct Sourcing in Tea
In a rapidly changing tea world, direct sourcing is emerging as a strategic lever for creating value—economic, human, and sensory.
Three committed stakeholders will share their vision and practices:
Célia Gerthoffert – Retour des Montagnes Jaunes
Through her travels in China, she forges sensitive and lasting relationships with producers. For her, direct sourcing is a process of listening, respecting expertise, and sharing knowledge.
Julien Monnet – Kancha Tea
Between Taiwan and the Himalayas, he explores little-known terroirs and reveals unique teas. Sourcing has become an act of activism, serving producers and biodiversity.
Léo Dugué – Palais des Thés
As Head of Sourcing, he shares the transformation of a major tea house in the face of challenges of transparency, traceability, and quality. Direct sourcing is becoming a key to excellence and commitment.
A fascinating discussion, led by complementary voices, to better understand how to create value differently—in a direct connection with origins, humans, and soils.
Sunday, June 15 | 12:30 PM
Maison Internationale, Paris
Free admission upon registration
Tea tours
Do you dream of visiting a tea plantation?
Take advantage of the open days offered by the Jardin L'orée du Bois in Paris, and Les Terrasses de l'Arrieulat in Bigorre.
Conferences
Big names in tea will be present on Sunday, June 15, to share their know-how and expertise during the day at the Maison Internationale.
Reserve your place!
Experiences
On Sunday, June 15th, you'll enjoy a host of free experiences at Espace Adenauer. Demonstrations of cha no yu, gong fu cha, matcha latte art, cocktails and tea, tea pairing, calligraphy, and more.
Workshops
Check out the program and sign up for workshops offered by certain exhibitors or speakers.
Limited places, secure your participation by reserving your ticket today.